McBride Homes plans $52 million North County infill redevelopment with 178 homes and nonprofit partners
Private investment proposal targets Pagedale and Wellston sites near key transit and redevelopment corridors
McBride Homes is moving forward with a North St. Louis County redevelopment effort described as a roughly $52 million private investment that would deliver 178 new homes across multiple infill locations. The plan calls for a mix of 30 attached single-family homes and 148 detached houses, a structure intended to broaden the range of household types the development can serve.
Public redevelopment records and land-planning documents indicate the effort aligns with ongoing, multi-agency work to reposition vacant and underused parcels for new residential construction in municipalities including Pagedale and Wellston. The homebuilder has also indicated it will work alongside two nonprofit partners; however, project materials available publicly do not consistently identify the organizations by name or specify their contractual roles.
Where the homes are expected to be built
In Pagedale, McBride maintains an infill community listing with a community address on Raymond Avenue, and individual “quick move” listings indicate near-term deliveries on Raymond Avenue and Salerno Drive. The company’s community materials present the Pagedale location as a small-lot infill build with multiple floor plans and proximity to regional highways.
In Wellston, the proposal intersects with a redevelopment push in the Lulu Heights area. A St. Louis County Land Clearance for Redevelopment Authority (LCRA) request for proposals described Lulu Heights property holdings totaling about 5.08 acres spread across approximately 47 lots, positioned near the Rock Road MetroLink station and within a few miles of Interstates 70 and 170. The RFP process reflects the preparatory work often required before a private builder can assemble buildable lots at scale.
Pagedale: active infill listings and community marketing point to near-term construction on Raymond Avenue and nearby streets.
Wellston (Lulu Heights): LCRA-held parcels near the Rock Road MetroLink station have been formally offered for redevelopment through an RFP process.
How the plan fits larger redevelopment and planning initiatives
Wellston’s redevelopment strategy has been shaped by the “Empower Wellston” community plan, completed in May 2021 through a planning process that included parcel-by-parcel field survey work and models designed to prioritize different scales of housing investment. The plan’s stated objective was to increase access to quality housing while addressing displacement risks by comparing investment priorities within the city rather than against countywide benchmarks.
Redevelopment plans for Wellston have emphasized targeted housing investment supported by parcel-level analysis and staged reinvestment strategies.
Key unknowns that will determine the project’s trajectory
While the headline figures—$52 million in investment and 178 homes—outline the project’s size, important implementation details remain unclear in the public record. These include a construction timeline, phasing by municipality, and the specific responsibilities of the two nonprofit partners. Additional milestones—such as land disposition outcomes for Wellston-area parcels, permitting, and infrastructure readiness—will likely shape when homes reach the market and how the development is sequenced.
The project’s scale places it among the larger current new-home infill efforts tied to North County redevelopment goals, particularly in areas where public agencies have been working to consolidate vacant property into buildable tracts.